Blog - Hop Skip Marketing

Reels, Really?

Is there a place for reels, a.k.a. short social media videos, in B2B? Over the last year, we’ve produced shorts for clients in a range of industries...

AI strategy in B2B marketing for SMEs in 2024: A pivotal year for SMEs

All Posts

It’s a misconception that AI is only for large corporations. This myth stems from AI's early adoption phase when the technology was nascent, and its...

Boost Your B2B Marketing Strategy: Emotional Marketing

All Posts, Marketing Strategy

Unlock the power of emotional marketing in your B2B strategy with our insightful infographic. In the fast-paced business world, individuals...

Unleashing the Power of Marketing: 5 Indicators Your Business Needs Help

All Posts, Brand, Digital Marketing, Lead Generation, Marketing Strategy

When’s the right time to add a marketer to your team? And what kind of ROI can you expect from that hire? While some small and mid-sized B2B...

Fact or Fiction: The Truth Behind Artificial Intelligence for B2B Marketing

All Posts, Digital Marketing, Marketing Strategy

Curious about the game-changing potential of AI content generators? Discover the truth behind the hype and separate fact from fiction. Unleash the...

The Secret to Taking Your B2B Marketing to the Next Level: Why Outsourcing is Key

Brand, Digital Marketing, Lead Generation, Marketing Strategy, Uncategorized

Do you need help to develop and execute an effective marketing strategy for your B2B company? As a business owner, you know how important marketing...

How to build trust with prospects and customers

All Posts, Brand, Digital Marketing, Marketing Strategy

How to build trust with prospects and customers Are you a skeptical buyer? Do you read reviews and do your research before buying something? Most of...

Is there a place for conscious capitalism in B2B?

All Posts, Marketing Strategy

Is there a place for conscious capitalism in B2B? Increasingly, customers are opting to support businesses that take an ethical approach by...

All in the family: Tips to ensure your family business survives for generations to come

All Posts, Marketing Strategy

All In The Family: Tips to Ensure Your Family Business Survives for Generations to Come In Canada, family-owned enterprises (FOEs) account for more...

Here’s how to align your sales and marketing teams – and why you should

All Posts, Lead Generation, Marketing Strategy

It’s easy to imagine that you need a sales team or a marketing team. After all, both work towards generating leads and making sales. If your company...