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Marketing Strategy

Is there a place for conscious capitalism in B2B? 

Is there a place for conscious capitalism in B2B? Increasingly, customers are opting to support businesses that take an ethical approach by prioritizing environmental issues and social justice. This style of profit-making, dubbed “conscious capitalism”, appeals to a...
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All in the family: Tips to ensure your family business survives for generations to come

All In The Family: Tips to Ensure Your Family Business Survives for Generations to Come  In Canada, family-owned enterprises (FOEs) account for more than 60 percent of the nation’s private sector and generate nearly half of the sector’s gross domestic product. Almost...
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Here’s how to align your sales and marketing teams – and why you should

It’s easy to imagine that you need a sales team or a marketing team. After all, both work towards generating leads and making sales. If your company doesn't have both teams, you're not alone—it's much more typical for small and mid-sized B2Bs to have sales in place,...
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It’s showtime: A creative–and cautious–return to B2B trade shows

Trade shows are a smart, strategic marketing tactic for many B2B companies. They’re an effective way to build brand awareness, engage customers, nurture leads, and drive sales. Over the course of the pandemic, trade shows have gone virtual or hybrid, but these “pale...
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