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Services


Hop. Skip. Jump. We’ll take your business to new heights

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Services


Hop. Skip. Jump. We’ll take your business to new heights

Smart moves start with strategy

Most B2B companies new to marketing are keen to get going with tactics like social media, a new website or brochures. But jumping into tactics before having a strategy means wasted time and effort. Strategy aligns your marketing tactics with existing corporate objectives, and ensures you are thoughtfully positioned relative to competitors.

Our formal process for developing B2B marketing strategies begins with a working session with your team, and also involves competitive research and industry analysis to close gaps. With this information we pinpoint where you need to sit relative to competitors, then create an actionable roadmap of marketing tactics, complete with a budget, that will guide your marketing.

 

Ready, 
set, 
execute!

If you have your marketing strategy and roadmap set, but don’t have the internal resources to put it into action, we can help! We are available on contract to run your marketing.

There are many benefits to outsourcing your marketing function; first and foremost, you will see better results than you would from an internal hire in the same price range. Still need convincing? Click below for more reasons to hire Hop Skip. 

So forget about the challenges of hiring a marketer to execute because Hop Skip makes hiring an experienced, effective marketer easy and affordable.

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Strategy


We take marketing off your desk and get it done.

Strategy


We take marketing off your desk and get it done.

 

Our efficient process for devising B2B marketing strategy will get your marketing going quickly without cutting corners.

 
 

Hop

An actionable strategy and marketing roadmap customized for your business

Give us 3 hours with your team and 3 weeks to research and we’ll give you a customized marketing strategy and roadmap, including how you should position relative to your competitors, the tactics you should employ, when you should employ them and how much to invest. 

This plan will take you step-by-step through an entire year of marketing. 

Skip

An updated strategy and new 12-month roadmap

Each year, components of your strategy will need to be adjusted to reflect changes in your business, like entering a new market or launching a new product.

We work with your team, and conduct the research and analysis needed to make these adjustments. This deliverable includes an updated strategy, and a 12-month roadmap complete with budget. 

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Execute


Outcomes you will be proud of

Execute


Outcomes you will be proud of

How it works


/ Need help executing?
We do that too! /

When you hire us to execute your marketing you no longer have to worry that marketing isn't getting done. We take care of it! (Doesn't that sound good?) We get the marketing work done. Not just done, but done well. And we always have our eye on the big picture: adhering to the marketing objectives and watching the KPIs. 

What makes us different from other marketing agencies is that we frequently come into your office to work face-to-face with you and your team. This way we can more easily rally your team to contribute where needed, and we increase transparency, communication and collaboration. Our clients tell us we feel like a regular member of their team rather than the typical arms-length consultant.

What's more, we are exceptional project managers who are well practiced at adhering to timelines and budgets. Plus, we keep you updated on progress through weekly updates and regularly scheduled reports.

All this at a cost that's less than a mid-level hire. Marketing can be this easy!

How it works


/ Need help executing?
We do that too! /

When you hire us to execute your marketing you no longer have to worry that marketing isn't getting done. We take care of it! (Doesn't that sound good?) We get the marketing work done. Not just done, but done well. And we always have our eye on the big picture: adhering to the marketing objectives and watching the KPIs. 

What makes us different from other marketing agencies is that we frequently come into your office to work face-to-face with you and your team. This way we can more easily rally your team to contribute where needed, and we increase transparency, communication and collaboration. Our clients tell us we feel like a regular member of their team rather than the typical arms-length consultant.

What's more, we are exceptional project managers who are well practiced at adhering to timelines and budgets. Plus, we keep you updated on progress through weekly updates and regularly scheduled reports.

All this at a cost that's less than a mid-level hire. Marketing can be this easy!

Three compelling reasons to hire Hop Skip as your marketer

 
 
 


/ Greater accountability /

Our success is measured by business generated and deliverables met. Because we are owner operators on contract to you we have a lot of stake in doing an exceptional job. To us success is a long term relationship with you and your recommendation of us to others. 

 
 
 

/ Costs less than an
internal hire /

In addition to salary, a traditional hire involves hidden costs like training and benefits, not to mention your time recruiting and interviewing. Because of this, Hop Skip Marketing is a less costly option than hiring a permanent mid- or senior-level marketer, and much more effective than a junior hire who’ll work less efficiently, require direction and will likely be ready to move on in one to two years. For accountability, expertise and good plain hard work, hire Hop Skip Marketing. 

 
 
 

/ More expeditious /

The hiring process is time consuming. Paired with the length of time it takes a new employee to get up to speed, a new hire will delay the start of your marketing—and the results—by a couple months at minimum. On the other hand, through the development of your strategy we’ll be well along the learning curve when it’s time to begin on marketing tactics.