Digital Marketing

Yes, Pinterest is a great tool for some B2B companies, driving sustained visibility and conversions over time. Sure, it is overshadowed by Facebook, TikTok, Instagram, and Snapchat, but its reach is well over half a billion monthly users worldwide, and recent surveys show that more marketers are turning to the platform as part of their […]

How does your marketing plan measure up?

As we look ahead to 2020, we’ve compiled a list of the top marketing trends we see supporting B2B growth in the new year. Like a B2B marketing scorecard, compare this list of tactics against your marketing plans for next year to see how they measure up.

Is there a place for reels, a.k.a. short social media videos, in B2B? Over the last year, we’ve produced shorts for clients in a range of industries, and we really like the results we’ve seen. First and foremost, reels have reach, meaning that a lot of people see them. Unlike a regular post, they get […]

When’s the right time to add a marketer to your team? And what kind of ROI can you expect from that hire? While some small and mid-sized B2B businesses get by without marketing, it’s more common to see organizations using marketing to achieve growth, break into new markets, launch new offerings and remain competitive. This […]

Curious about the game-changing potential of AI content generators? Discover the truth behind the hype and separate fact from fiction. Unleash the power of AI in your B2B marketing strategy and watch your business soar to new heights! Learn more with our infographic.

Do you need help to develop and execute an effective marketing strategy for your B2B company? As a business owner, you know how important marketing is to the success of your business. Still, with so many other responsibilities, it can be challenging to devote the necessary time and resources required. Outsourcing is the secret to […]

Are you a skeptical buyer? Do you read reviews and do your research before buying something? Most of us do-even on a $20 Amazon purchase. It’s our new reality, and it’s just as prevalent in B2B as it is in B2C. In fact, a whopping 85% of Canadians say they are more likely to do […]

Initially associated with teen dance videos and youth culture, TikTok is capturing the attention of marketers as a legitimate space to engage with consumers. But is it right for your brand? TikTok is a video-based social media platform, originating in China, and launched globally in 2018. Since its inception, the app has developed more general […]

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