Training Course:
AI For Marketing Teams
Learning & Development Course
A highly practical one-day workshop that’ll save your content producers countless hours
Training Course: AI For Marketing Teams
LEARNING & DEVELOPMENT COURSE
A highly practical one-day workshop that’ll save your content producers countless hours
Your Team’s AI Transformation Starts Here!
This one-day AI for marketers course is built by marketers, for marketers. Specifically, for Toronto / GTA marketing and communications teams that create content like social posts, case studies and articles. It is ideal for teams that have been considering or exploring AI tools but haven’t been using them in a systematic or strategic way.
Course outcomes
By the end of the workshop, your team will:
Understand what AI is and how Canadian marketers are currently using AI tools
Know how to use AI to plan content
Know how to use large language models like Gemini, Claude and ChatGPT
Understand how to use AI tools to write faster, sharper, more on-brand content
Have created a content plan that they can use
Have built a customized prompt library for your marketing team
Workshop facilitators
This AI content marketing training course is led by two senior marketers from Toronto marketing agency Hop Skip Marketing, a strategy and integrated marketing execution firm that uses all the tools, methods and best practices you’ll be taught.
Why invest in this course?
The skills and tools from this course will reduce the time it takes your people to produce content by 60% or more, and ensure that no matter who is writing, the tone, structure and style are consistent! Whereas most AI talks at marketing events are informative but not practical, the skills and tools from this course will be highly impactful.
Is it virtual or live?
This is your choice, but we believe a live session is more conducive to collaboration now and later. Live workshops can be held either at your office or the Hop Skip Marketing office.
How many people can attend?
Maximum 8 participants.
Making a case for the training / What’s the ROI for this course?
For a marketing department of 2 or 3 people, this course will pay for itself in hours saved in under three months.
Your Team’s AI Transformation Starts Here!
This one-day AI for marketers course is built by marketers, for marketers. Specifically, for marketing teams that create content like social posts, case studies and articles. It is ideal for teams that have been considering or “playing around” with AI tools but haven’t been using them in a systematic or strategic way.
Course outcomes
At the end of the workshop, your team will:
Understand what AI is and how Canadian marketers are currently using AI tools
Know how to use AI to plan content
Know how to use large language models like Gemini, Claude and ChatGPT
Understand how to use AI tools to write faster, sharper, more on-brand content
Have created a content plan that they can use
Have built a customized prompt library for your marketing team
Workshop facilitators
This AI content marketing training course is led by two senior marketers from Toronto marketing agency Hop Skip Marketing, a strategy and integrated marketing execution firm that uses all the tools, methods and best practices you’ll be taught.
Why invest in this course?
The skills and tools from this course will reduce the time it takes your people to produce content by 60% or more, and ensure that no matter who is writing, the tone, structure and style are consistent! Whereas most AI talks at marketing events are informative but not practical, the skills and tools from this course will be highly impactful.
Is it virtual or live?
This is your choice, but we believe a live session is more conducive to collaboration (now and later). Live workshops can be held either at your office or the Hop Skip Marketing office.
How many people can attend?
Maximum 8 participants.
Making a case for the training / What’s the ROI for this course?
For a marketing department of 2 or 3 people, this course will pay for itself in hours saved in under three months.
This Hands-on Course Will Save Your Team Time & Create Better Brand Consistency
This course will get everyone on the same page, and sharing a resource that will be their go-to for content production. They’ll learn how to write faster and more strategically—with AI at their side.
Your Team Leaves Trained and Raring to Go.
We’re not here to talk about the future of AI—we’re here to help your team use AI to their advantage right now.
By the end of this workshop, your marketing team will be confident using generative AI to plan, write, and optimize content. You’ll walk away with a custom prompt library, a content plan, and a shared process that will drastically cut down the hours you spend producing content.
If your marketers aren’t using AI, your organization is falling behind. Let’s catch you up!
Your Team Leaves Trained and Raring to Go.
We’re not here to talk about the future of AI—we’re here to help your team use AI to their advantage right now.
By the end of this workshop, your marketing team will be confident using generative AI to plan, write, and optimize content. You’ll walk away with a custom prompt library, a content plan, and a shared process that will drastically cut down the hours you spend producing content.
If your marketers aren’t using AI, your organization is falling behind. Let’s catch you up!
Book Your Workshop!
Let’s get your team working smarter.
Email or phone us at 416-996-4554 to discuss
the workshop, and to book your workshop date.
