Here’s How to Get "Google" Right
When people need information, they Google it. As B2Bs, we need to pay attention. The power of Google’s search function alone is awesome, but add to it other services like ads, alerts, and analytics, and you’ve got a toolkit that can either benefit or bury you—and the difference comes down to your marketing. Get up to speed on Google and learn how to harness its power.
How does Google rank you, anyway?
You don’t need a marketing diploma to know that where you place in a user’s search results matters. In fact, a full 95% of people click on the first listing Google serves them. This article will give you the basics to understand how Google ranks your site and how you can improve your position.
The truth about mobile-friendly websites in B2B
The facts don't lie: B2Bs need to pay attention to their mobile traffic. Here are some of the latest stats and terminology you need to know.
Pay-per- click ads: What's in it for me?
Wondering if your company should invest in Google AdWords or other pay-per-click ads? This is a must-read 101 on digital advertising.
4 website best practices that boost organic search traffic
If you aspire to ranking first on Google, and want to make it easier for buyers to find your website, are are four simple best practices you'll want to follow.
3 tools to evaluate your website
Is your website doing as good a job as it can to generate leads? Here are practical tips and free tools for evaluating and improving your site.