Why marketing should be part of your business plan for 2020
As you lay out your goals and budget for next year, ask yourself if you’ve properly accounted for a marketing strategy. Too often it’s one of the first line items slashed in a soft economy. The bottom line is a good marketing strategy will make you money. Take a closer look at how marketing works for B2B companies, and plan your forthcoming budgets accordingly.
Here’s How to Get "Google" Right
When people need information, they Google it. As B2Bs, we need to pay attention. The power of Google’s search function alone is awesome, but add to it other services like ads, alerts, and analytics, and you’ve got a toolkit that can either benefit or bury you—and the difference comes down to your marketing. Get up to speed on Google and learn how to harness its power.
Hop Skip makes Clutch.co list as top marketing and advertising agency
At Hop Skip Marketing we’re not just a digital marketing agency, we’re a marketing consultant team. The difference might be subtle, but our approach is successful enough to have landed us top spot on the Clutch.co list for marketing and advertising agencies.
Want more leads? Try sales and marketing alignment
In B2B companies alignment between sales and marketing is a continuous process of growth, communication, and commitment that will generate high-quality leads and sales. We’ll walk you through the benefits of aligning the two departments in each of the six steps of the funnel and how to get your two teams working closer together.
Lead generation ideas for B2B tradeshows
When vendors spend thousands to have a booth at a marketing conference, they’ve got to bring their A-game. Here are the booths experiences we loved the most right now.
How a 30-year-old manufacturer solved its market share problem
One of the most talked about challenges today in business is gaining market share. We shed some light on how we helped a manufacturer increase its existing market share and enter two completely new markets— resulting in bottom line growth, as well as the growth of their sales and customer service teams.
Hop Skip Marketing named leading agency on Clutch.co
Clutch.co recently named Hop Skip Marketing one of the leading digital marketing agencies in Canada. It’s always nice to have our work recognized, but this is an extra-special acknowledgment.
Why you should refresh your marketing annually
For better or worse, the business world changes constantly. Your company goals shift from year to year. And your marketing strategy should change along with them. The same plan of attack just won’t work year-over-year, because every year you’re marketing a different version of your company to a different version of the marketplace.
The benefits of outsourcing your marketing
We believe that no matter the size of your shop or the services required, you can benefit from outsourcing your marketing. Here’s why.
Ready or not, GDPR has come; here’s what Canadian B2B business owners need to know
Just when you thought you were in the clear, you have four new letters to worry about. You’ve likely heard received several emails from other companies about GDPR compliance in the last month or so. But do you have you considered the impact it could have on your business?
Is your website's performance holding you back?
This blog is a DIY starter kit for improving your SEO. We demystify the most common SEO terminology and give you our favourite free tools so you can see where your site is strong, and where it's weak.
The truth about mobile-friendly websites in B2B
The facts don't lie: B2Bs need to pay attention to their mobile traffic. Here are some of the latest stats and terminology you need to know.
2 website security basics every B2B should know
Two ways you can enhance the security on your website. And some compelling reasons to do so.
4 website best practices that boost organic search traffic
If you aspire to ranking first on Google, and want to make it easier for buyers to find your website, are are four simple best practices you'll want to follow.
3 tools to evaluate your website
Is your website doing as good a job as it can to generate leads? Here are practical tips and free tools for evaluating and improving your site.