Brand awareness and lead generation are often framed as competing imperatives. In fact, they are both necessary for healthy sales and growth. In this article, we’ll look at these concepts and explain how—and why—a sound strategy includes both brand awareness and lead generation.
Clutch.co recently named Hop Skip Marketing one of the leading digital marketing agencies in Canada. It’s always nice to have our work recognized, but this is an extra-special acknowledgment.
You don’t need a marketing diploma to know that where you place in a user’s search results matters. In fact, a full 95% of people click on the first listing Google serves them. This article will give you the basics to understand how Google ranks your site and how you can improve your position.
A new trend in marketing communications and market research is the use of sentiment analysis, powered by AI. Here’s the scoop on how B2Bs are putting this new technology to use.
For better or worse, the business world changes constantly. Your company goals shift from year to year. And your marketing strategy should change along with them. The same plan of attack just won’t work year-over-year, because every year you’re marketing a different version of your company to a different version of the marketplace.
We believe that no matter the size of your shop or the services required, you can benefit from outsourcing your marketing. Here’s why.
Just when you thought you were in the clear, you have four new letters to worry about. You’ve likely heard received several emails from other companies about GDPR compliance in the last month or so. But do you have you considered the impact it could have on your business?
This blog is a DIY starter kit for improving your SEO. We demystify the most common SEO terminology and give you our favourite free tools so you can see where your site is strong, and where it's weak.
The facts don't lie: B2Bs need to pay attention to their mobile traffic. Here are some of the latest stats and terminology you need to know.
Two ways you can enhance the security on your website. And some compelling reasons to do so.
Many organizations making their foray into a formal marketing program aren’t sure what to expect in the way of leads and ROI. What’s realistic? The answer lies in this simple formula.
While some trends may seem like elements of a sci-fi movie now, building them into future marketing strategies will be part of your competitive advantage. Here are three emerging technologies you should be keeping your eye on.
Today we are functioning in a world of commerce that puts mobile first, so if digital is not part of your B2B’s current marketing strategy, here's what you need to know:
Here's what we tell clients about SEO—and what we do to improve their search engine ranking.
Wondering if your company should invest in Google AdWords or other pay-per-click ads? This is a must-read 101 on digital advertising.
What is earned media, and how can you use it to improve your brand? Discover five elements to successful PR here.
When it comes to modern marketing, it's all about content marketing. Not only will great content improve your SEO, it can also generate much-wanted leads. Read on for content marketing best practices.
The use of video in marketing is on the rise--and it works! How can you ensure your video will garner great results? Read on!
Even if you are extremely limited in what marketing you can do, the focus, consistency and analysis that results from having a strategy will improve the results you see this year.
If you aspire to ranking first on Google, and want to make it easier for buyers to find your website, are are four simple best practices you'll want to follow.