Why you should never choose between brand awareness and lead generation 

Why you should never choose between brand awareness and lead generation 

Brand awareness and lead generation are often framed as competing imperatives. In fact, they are both necessary for healthy sales and growth. In this article, we’ll look at these concepts and explain how—and why—a sound strategy includes both brand awareness and lead generation.

How Does Google Rank You, Anyway?

How Does Google Rank You, Anyway?

You don’t need a marketing diploma to know that where you place in a user’s search results matters. In fact, a full 95% of people click on the first listing Google serves them. This article will give you the basics to understand how Google ranks your site and how you can improve your position.

Why You Should Refresh Your Marketing Annually

Why You Should Refresh Your Marketing Annually

For better or worse, the business world changes constantly. Your company goals shift from year to year. And your marketing strategy should change along with them. The same plan of attack just won’t work year-over-year, because every year you’re marketing a different version of your company to a different version of the marketplace.

Is your website's performance holding you back?

Is your website's performance holding you back?

This blog is a DIY starter kit for improving your SEO. We demystify the most common SEO terminology and give you our favourite free tools so you can see where your site is strong, and where it's weak.

When will we see leads?

When will we see leads?

Many organizations making their foray into a formal marketing program aren’t sure what to expect in the way of leads and ROI. What’s realistic? The answer lies in this simple formula.

The Rise of Video

The Rise of Video

The use of video in marketing is on the rise--and it works! How can you ensure your video will garner great results? Read on!