The importance of differentiation in your messaging
Differentiation is the marketing strategy of differentiating your product or service from other competitors in the marketplace. Differentiation is crucial if you want to retain your customer base, generate repeat customers, or stay relevant over time—all of which are integral to your continued business success. Here’s how to differentiate your brand.
Marketing can be complicated and costly if you don’t know what you should be doing. Fortunately, there are steps you can take that will give you a clear picture of what’s working and what’s not. Measuring the effectiveness of your marketing efforts through strategy, KPIs, and benchmarks will allow you to guide your marketing success moving forward.
When people need information, they Google it. As B2Bs, we need to pay attention. The power of Google’s search function alone is awesome, but add to it other services like ads, alerts, and analytics, and you’ve got a toolkit that can either benefit or bury you—and the difference comes down to your marketing. Get up to speed on Google and learn how to harness its power.
Hop Skip makes Clutch.co list as top marketing and advertising agency
At Hop Skip Marketing we’re not just a digital marketing agency, we’re a marketing consultant team. The difference might be subtle, but our approach is successful enough to have landed us top spot on the Clutch.co list for marketing and advertising agencies.
Want more leads? Try sales and marketing alignment
In B2B companies alignment between sales and marketing is a continuous process of growth, communication, and commitment that will generate high-quality leads and sales. We’ll walk you through the benefits of aligning the two departments in each of the six steps of the funnel and how to get your two teams working closer together.
Building your company’s brand architecture requires thought, research, and planning, but the results will serve your company’s—and your customers’—interests now and into the future. Here are the nuts and bolts of different brand structures and the importance of choosing the right one.
Your company works hard to create relevant, resonant brand messaging. Regular brand messaging checkups can help you grow and prosper. Whether it’s new innovation, shift in industry trends, or creating your annual marketing plan a review of your brand messaging should be on your checklist. Let’s dig in further….
How a 30-year-old manufacturer solved its market share problem
One of the most talked about challenges today in business is gaining market share. We shed some light on how we helped a manufacturer increase its existing market share and enter two completely new markets— resulting in bottom line growth, as well as the growth of their sales and customer service teams.
Why you should never choose between brand awareness and lead generation
Brand awareness and lead generation are often framed as competing imperatives. In fact, they are both necessary for healthy sales and growth. In this article, we’ll look at these concepts and explain how—and why—a sound strategy includes both brand awareness and lead generation.
You don’t need a marketing diploma to know that where you place in a user’s search results matters. In fact, a full 95% of people click on the first listing Google serves them. This article will give you the basics to understand how Google ranks your site and how you can improve your position.
For better or worse, the business world changes constantly. Your company goals shift from year to year. And your marketing strategy should change along with them. The same plan of attack just won’t work year-over-year, because every year you’re marketing a different version of your company to a different version of the marketplace.
Ready or not, GDPR has come; here’s what Canadian B2B business owners need to know
Just when you thought you were in the clear, you have four new letters to worry about. You’ve likely heard received several emails from other companies about GDPR compliance in the last month or so. But do you have you considered the impact it could have on your business?
Why emerging technology has us so excited about the future of marketing
While some trends may seem like elements of a sci-fi movie now, building them into future marketing strategies will be part of your competitive advantage. Here are three emerging technologies you should be keeping your eye on.
Unsure where to begin with your marketing? Look at your funnel
The marketing and sales landscape has changed drastically in the past 10 years, leaving most small businesses unsure of what they need to do to bring in more customers. Your marketing-and-sales funnel may have the answers you've been looking for.