For better or worse, the business world changes constantly. Your company goals shift from year to year. And your marketing strategy should change along with them. The same plan of attack just won’t work year-over-year, because every year you’re marketing a different version of your company to a different version of the marketplace.
Just when you thought you were in the clear, you have four new letters to worry about. You’ve likely heard received several emails from other companies about GDPR compliance in the last month or so. But do you have you considered the impact it could have on your business?
While some trends may seem like elements of a sci-fi movie now, building them into future marketing strategies will be part of your competitive advantage. Here are three emerging technologies you should be keeping your eye on.
The marketing and sales landscape has changed drastically in the past 10 years, leaving most small businesses unsure of what they need to do to bring in more customers. Your marketing-and-sales funnel may have the answers you've been looking for.
It’s shocking how many companies don’t link marketing with corporate direction. Establishing a few straightforward priorities is one of the easiest and best ways to ensure marketing dollars are wisely spent.